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Better Leaders Lab: Sharper strategy, better boards, stronger leadership for media navigating AI & transformation

Better Leaders Lab: Sharper strategy, better boards, stronger leadership for media navigating AI & transformation.

EXECUTIVE EDUCATION

Executive learning for senior leaders combining strategy, leadership, and AI with real-world application and senior peer cohorts.

Strategy Consulting

Strategic advisory for media organizations navigating meaningful transformation, organizational redesign, and executive alignment.

BOARD & ADVISORY

Working in and with boards on governance, portfolio direction, and value creation, with a focus on AI, M&A, and future-ready leadership.

Anita Zielina, CEO Better Leaders Lab, at the Newsrewired Conference in London 2025.

Our Roots

Better Leaders Lab was founded in 2023 at the intersection of media, technology, and leadership. As a Do-and-Think Tank, we combine strategic depth with hands-on experience, working with senior leaders and boards to navigate transformation and build future-ready organizations.

Our Projects

AI J Leadership Lab

Global leadership lab with CUNY and Microsoft, focused on leading and managing in the age of AI.

Future Insight Board

Strategic advisory body at Mediahuis, supporting board-level decision-making on AI, future audience monetization, and M&A.

Executive Leadership Program

10-month executive program for the DvH Media Group, focused on strategy, leadership, and transformation at C-level.

Power/Shift Magazine

Initiative pushing for a shift in power, leadership, and decision-making in media, with a focus on equity and structural change.

Media Leadership Masterclass

6-month hybrid leadership program for senior and emerging leaders in Bavaria and NRW to drive strategic transformation.

AI Leadership Journey

Structured self-paced learning journey for leaders to apply AI across strategy, culture, and organizational impact.

Hybrid and Remote Work Report

Research on hybrid work post-COVID, translating insights into concrete leadership practices and organizational design.

Consulting Styria Media Group

Strategic advisory on organizational transformation, aligning leadership, structure, and priorities to strengthen long-term competitiveness.

AI Strategy Landwirtschaftsverlag

Development of an AI strategy focused on value creation, use cases, and organizational readiness across the business.

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